| Highest paying Google AdWords |
CyberWire, about using Google's KeyWord Tool to find a list of the Highest paying search terms if you have AdWords ads on your webpages. Like:$54.33 mesothelioma lawyersWow, it is cribling in my fingers to write a large collection of poems about mesothelioma consolidated loan tax attorneys. (Via BoingBoing) [ Articles | 28 Mar 2006 @ 02:50 | 625 comments | PermaLink ] More > |
| Ugly sells? |
The Surprising Truth about Ugly Websites:Ugliness has never looked better. I have spent the last few days examining a surprising trend in web design that has made ugly websites look absolutely irresistible. No, its not the bolded, 18 point Times New Roman font shouting at me as I access the page that has me excited, nor is it the harsh colors that have actually managed to make my eyes hurt and distort my vision. In fact, its not even that logo which is so pixelated from being processed, resized, saved, and edited so many times that it appears to be blurred to protect the identity of the company who owns the website that has me singing the praises of ugly websites. What is it?Ugly is maybe not the right word. Look at Plenty of Fish, which he talks about. It is not fancy, it is not exactly beautiful. But it is ok, and it is simple and straightforward. The function is more important than the form. If you can find what you're looking for quickly, it doesn't need to be fancy. And, as the author of the article points out, that a site isn't super-professional might give you the feeling that it is some ordinary people who made it, and that might make you trust them. I.e. it is some real guy, or a small family-owned business. And you might instinctively like that better and be more responsive to it than those fancy corporate sites with great graphics but absolutely no soul. Good lesson there. $10,000 per day!?! Damn, I'm jealous. Guess I should stop worrying about not being a great graphic designer and not having the CSS quite right, and just look for stuff that's simple and useful. [ Articles | 20 Mar 2006 @ 21:20 | 716 comments | PermaLink ] More > |
| Best is much better than good |
David Allen, from Ready for Anything: Commitment to the ultimate quality of anything gives access to unique creativity and intelligence. From the smallest activity to the loftiest goal, an intentional focus on the maximum fulfillment of its purpose generates information and inspiration unavailable from any other perspective. [ Articles | 18 Mar 2006 @ 17:14 | 600 comments | PermaLink ] More > |
| What should exist? |
From Paul Allen's homepage:To me, that's the most exciting question imaginable. What do we need that we don't have? How can we realize our potential? What will it take to solve important problems and improve people's lives? What should exist, and how might we create it—right now?Maybe easier to say when you're the sixth richest guy in the world. But no, it might as well apply to all of us. [ Articles | 14 Mar 2006 @ 23:59 | 546 comments | PermaLink ] More > |
| How the masses will innovate |
Frank Moss, new head of the MIT Media Lab, talks about how in the future more people will take part in advancing society, by being innovative entrepreneurs.How do you view the nexus between technology and entrepreneurialism? [ Articles | 13 Mar 2006 @ 17:21 | 531 comments | PermaLink ] More > |
| Entrepreneurial Proverbs |
From O'Reilly, an overview of a speech, "Entrepreneuring for Geeks", by Marc Hedlund. Some good stuff there, like:
[ Articles | 12 Mar 2006 @ 21:39 | 592 comments | PermaLink ] More > |
| Ideas are just a multipier of execution |
 Some wise words from Derek Sivers, founder, president, and sole programmer behind CD Baby, an independent music distribution company.It's so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.) [ Articles | 27 Nov 2005 @ 16:48 | 578 comments | PermaLink ] More > |
| Perry Marshall, AdWords Guru |
 I was just listening to a 1/2 hour podcast from Perry Marshall that I found mentioned on Entrepreneur's Journey.
If I had just glanced at Perry Marshall's site, I might not have stayed. There are lots of people who claim to teach you the secrets of AdWords marketing, and it is hard to know what is what. But this guy is first of all very pleasant to listen to, and he obviously knows his stuff very well, and seems willing to share it. He demonstrated quite a bit of insight just in that little interview in the podcast. A few tidbits: - Your ads shouldn't really be about you, they should be about the visitor's sweet spot - Don't group a bunch of keywords together and do one ad. Make a different ad for each keyword. - Very small differences in wording can produce huge results. Trial and error and continuous refinement is part of the process. - You can learn more about your customers by playing with AdWords, much faster and much cheaper than with normal marketing, surveys, etc. I think I'm going to order his book. Because I'm sofar not very good at AdWords. I.e. I've spent hundreds of dollars on, essentially, nothing. Well, I succeeding in making ads that got the required 1% clickthru rate, but not in matching them up with something that actually paid off when people clicked. [ Articles | 26 Nov 2005 @ 13:08 | 476 comments | PermaLink ] More > |
| An entrepreneurial game |
 Some years ago I decided to do an entrepreneurial experiement with my family. I supplied each of us with a $100 bill, in start capital, and the game was that we should start some kind of business with it, and we'd compete on who did best. I was very excited about it, as I thought it ought to be a basic human skill to start small businesses, and it would be something good to teach my kids. Of course I needed to learn it as much as them, but I at least had an idea of things one could do and how they would work. And, now, it would of course be a better story if I could talk about how great a success my experiment was, and how my kids became self-made millionaires based on the great inspiration I gave them, but, hey, even failed experiments is something to learn from.
I spent my $100 on Google ads. I forgot what my target was. Some kind of MLM thing. I got zero result from it, though. Cost me $100 to get 5 people to join a free MLM program that didn't really have much potential. My wife got a friend who was traveling to India to buy very cheap dresses, which she was going to sell on eBay. She got a nice stack of dresses, but she didn't get around to selling them, and eventually gave them away. My daughter did nothing with the $100, which in principle means she kept it, which certainly was better than losing it. My son possibly did best with it. He didn't know what kind of business to start with it either, but he repeatedly used it to lend to the rest of us when we happened to not have any money. For interest. Which means he might have ended up doubling it, or so. Not really the results I had in mind. It wasn't a bad experiment, but it probably takes some coaching and some good examples to get going. There are of course lots of things you can do. The easiest probably are online. You can sign up as an affiliate for many companies very easily. Some of them give good commissions. Say, flower shops. You can easily get $5 per sale. Then you just need to think up some somewhat interesting site that has something to do with flowers, and put ads on it, and get some visitors to come. You could very well use Google ads for that. You might pay 10 cents per click, but if one out of 20 goes and buys some flowers, you have an automatically profitable business right there. Well, I was hoping they would come up with some ideas themselves. And maybe they would have if I had been a better example myself, and I had coached them a little better. Maybe I'll repeat it at some appropriate time. [ Articles | 24 Nov 2005 @ 18:19 | 544 comments | PermaLink ] More > |
| 26 steps to 15k per day |
| 15,000 pageviews per day, that is. Article here, which I found mentioned on Paul Allen Blog. No earth-shattering gimmick there. Just basic and sensible stuff for building up a site that will be popular. It is about right, I'd say.
Paul Allen says you might be able to make $5.00 per 1000 pageviews with AdSense. Gee, I'd like to know how to do that, but, yes, might be possible, if.... [I don't know, otherwise I'd be doing it]. I have several sites that get more than 15,000 pageviews per day, but, ok, they aren't all commercially oriented, and ads wouldn't be appropriate for some of them. [ Articles | 23 Nov 2005 @ 16:07 | 518 comments | PermaLink ] More > |
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