3 Nov 2005 @ 17:36
Some companies are very worried about having their products and services bashed on a swarm of blogs. They think bloggers are somehow the enemy. It is really quite simple. Here's a list of what a company ought to do to secure itself against being bashed. From Politech via BoingBoing: 1. Create quality products and services.
2. Sell what you advertise.
3. Make certain your products and services do what they claim to do.
4. Fully test and study your products and services before offering them for sale.
5. Disclose all risks posed to purchasers of your products and services.
6. Tell the truth.
7. Fulfill your warranty promises.
8. Don't cut corners.
9. Comply with all applicable laws and regulations.
10. Don't try to buy influence.
Pretty much adds up to running an honest business, eh. And I could add: Be willing to communicate openly with your customers. Nobody will have any great need to bash you if you don't try to fool them, and you're willing to talk about anything anybody has an issue with.
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