| Best days for e-mail | 1 comment |
 23 Nov 2005 @ 15:36Paul Allen Blog mentions stats for how likely people are to open e-mails on various days of the week, and how likely they are to click on something in them. This is the chart. Well, e-mail marketing isn't generally anything to recommend nowadays, as it can a bit hard to distinguish it from spam. But say you have a legitimate reason for mailing a lot of people, like a newsletter they've signed up for, this is of course useful. Send it Friday or Sunday. I suppose because people have less to do on those days, and are more looking for new stuff that might entertain them. |