| Perry Marshall, AdWords Guru | 0 comments |
 26 Nov 2005 @ 13:08I was just listening to a 1/2 hour podcast from Perry Marshall that I found mentioned on Entrepreneur's Journey. If I had just glanced at Perry Marshall's site, I might not have stayed. There are lots of people who claim to teach you the secrets of AdWords marketing, and it is hard to know what is what. But this guy is first of all very pleasant to listen to, and he obviously knows his stuff very well, and seems willing to share it. He demonstrated quite a bit of insight just in that little interview in the podcast. A few tidbits: - Your ads shouldn't really be about you, they should be about the visitor's sweet spot - Don't group a bunch of keywords together and do one ad. Make a different ad for each keyword. - Very small differences in wording can produce huge results. Trial and error and continuous refinement is part of the process. - You can learn more about your customers by playing with AdWords, much faster and much cheaper than with normal marketing, surveys, etc. I think I'm going to order his book. Because I'm sofar not very good at AdWords. I.e. I've spent hundreds of dollars on, essentially, nothing. Well, I succeeding in making ads that got the required 1% clickthru rate, but not in matching them up with something that actually paid off when people clicked. |